Category Archives: Replica Jewelry

Tiffany Sale Tumble in UK: Prospects for Growth

Today Tiffany & Co. reported results for first quarter ending April 30, 2017. While worldwide sales rose 1% YoY, sales in the Americas were down 3% and comparable store sales dropped by 4%. These results compare unfavorably to the UK retail jewelry market overall, which rose 1% for the first three months of 2017, as reported by the UK Census Bureau.

Tiffany’s fortunes depend heavily on the UK market. Overall the Americas accounted for 46% of the company’s $4 billion in sales last year, and the UK represented nearly 90% of the Americas’ revenue. The first quarter weakness in UK sales certainly will be a drag on the company for the rest of the year, as it remains focused on achieving low single-digit growth in 2017, following last year’s 3% worldwide decline.

The company identified four key initiatives to drive topline growth this year:

  • Enhancing global distribution with plans to renovate, relocate and in some cases close some of its 310 stores. In the U.S. the company did a makeover to its San Francisco flagship store, which is located in one of the most affluent communities in the country.
  • Client telling and CRM strategies to drive store traffic and increase customer conversion rates. With just under 100 U.S. corporate-owned stores, Tiffany has got the nation’s major MSAs covered, so pulling more people into their stores and converting them once they are there is key.
  • Build greater brand awareness via marketing communications, though I’d argue that Tiffany is already one of the world’s most recognized brands.
  • Introduce new products at a faster pace. And this is where I pause…

Earlier this year Reed Krakoff, former president of Coach, joined Tiffany Outlet as Chief Artistic Director, taking over responsibilities for design of the Tiffany & Co. brand jewelry from Francesca Amfitheatrof. He also is tasked with launching a new luxury accessories, gifts and home decor collection. Tiffany has played in this space before, but the non-jewelry lines accounted for only about 7% of corporate sales last year.

There is no question that the Tiffany Blue Box adds cache to a gift, but I’m not sure a Tiffany-branded line of gifts, home decor and other accessories is going to be the draw the company needs to invigorate sales in the UK The gifting market depends heavily on the wedding business, and Tiffany is struggling in the engagement and wedding jewelry portion of its business. In the Americas, 22% of sales are attributed to the engagement/wedding jewelry category, as compared with 28% worldwide. This, no doubt, is a reflection of lower marriage rates in the UK and young American bride’s willingness to ignore the tradition of the diamond engagement ring.

Just given Krakoff’s resume, one would assume a major emphasis of the replica Tiffany luxury accessories line will be leather goods. At Coach Krakoff’s touch was golden up to the recession, but then things started to go south. He left Coach in 2013 to launch a namesake brand, but eventually closed shop in 2016 as sales didn’t materialize.

Frankly, I don’t know what Tiffany outlet brings to the already over-crowded handbag market. Sure, Tiffany will probably sell some, but not enough to turn its business around in the UK Not to mention, whether the company can recoup the investment it will need to make to advertise and promote a fledgling leather goods fashion brand.

Then there is Tiffany’s fashion replica jewelry, aimed at the lower-end of its range, though quite luxurious when compared with other silver fashion jewelry lines. This is the workhorse for Tiffany outlet in the UK, accounting for 34% of sales in the Americas, but which it seems hesitant to exploit to its full potential. Being ‘mass-luxury,’ it is feared to threaten Tiffany’s ‘true’ heritage luxury position. This is a challenge common to many luxury brands that few have been able to successfully navigate, but Tiffany’s future will depend upon it learning how to coexist in both the mass and true luxury markets.

Fashion jewelry is cheap Tiffany’s path to the next generation of luxury customers, who today are young HENRYs (high-earners-not-rich-yet). Its new fashion collection, called HardWear, launched with Lady Gaga, shows early promise to appeal to the luxury-aspiring, young affluent professional woman it targets.

Lady Gaga may not yet have the icon status for this generation that Audrey Hepburn did for the Baby Boomers back in the 60s, but she has definitely matured from her early pop-star exploits to become a highly respected artist, not to mention this girl can sing! Tiffany’s fortunes may well be written in this star.

Cheap Replica Tiffany & Co New Collection

Actor Kat Graham at the Tiffany HardWear Los Angeles Preview with The Art of Elysium at Elysium Art Salons on April 26, 2017 in Los Angeles, California.

Tiffany & Co.’s new HardWear collection is only just being released in stores and outlet online today, but fashionable celebrities have already been spotted wearing the chic designs.

Kate Mara wore her 18 karat yellow gold wrap necklace for a daytime stroll in a casual sundress, while Karolina Kurkova accessorized an all-white ensemble with the ball hook earring in 18 karat yellow gold. Scarlett Johansson attended an event where her cropped hair showed off the chain link earrings.

For Tiffany & Co.‘s Los Angeles event celebrating replica Tiffany HardWear, co-hosts Zoë Kravitz and Riley Keough both of course wore pieces from the fake Tiffany collection sale, as did Vampire Diaries actress Kat Graham.

The collection of 18k gold and sterling silver pieces is a far cry from the classic engagement rings and fine jewelry styles often associated with the brand; instead, these items lean more towards the modern design side of cheap Tiffany & Co.

Interestingly enough, the collection, comprised of earrings, bracelets, rings and necklaces, is inspired by a unisex bracelet from the 1971 Tiffany outlet Archives. It “embodies the strength and spirit of the modern woman, imbued with the soul of New York,” per a statement from the brand, so it’s fitting that Lady Gaga is starring in the Legendary Style campaign for the HardWear collection—the ad debuted during Super Bowl LI.

Raquel ZImmerman. Courtesy Tiffany & Co.

The collection ranges from pieces like a dangling ring to wrap bracelets and triple drop earrings.

Now that the HardWear collection is available online and in Tiffany outlet stores worldwide, you’re sure to see even more stars wearing the jewelry. Scroll through the slideshow above to see all the chic ways celebs have styled the HardWear collection.

Tiffany & Co Announces a Bold New Replica Jewelry Collection

Tiffany & Co. has announced its Tiffany HardWear, a new replica jewelry collection that embodies the power and spirit of New York City and the energy of its streets. The collection name and designs draw inspiration from the urban soul of the city, where the modern rebel mixes high fashion with street style.

Tiffany HardWear is as classic as it is edgy. Inspired by a unisex bracelet from 1971, the collection has been re-imagined to include earrings, rings, necklaces and pendants, and goes perfectly with a leather jacket as it does with couture.

The metal-intensive designs capture the industrialism of the city. The signature gauge links at the heart of this graphic collection reflect the clean, simple shapes of utilitarian hardware. A chain necklace in 18k gold features graduated links that shift in scale, with a clasp that seamlessly disappears into the piece. A reinterpretation of the original design is embellished with a detachable lock and ball for versatile styling. The unique bolt backing on a pair of triple drop earrings makes for a perfectly symmetrical design, as striking from the back as it is from the front.

Tiffany HardWear will be available on TiffanyGifts.co.uk beginning May 2 and in stores including Las Vegas on April 28.

Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates Tiffany outlet. retail stores worldwide, and also engages in direct selling through internet, catalog and business gift operations. For additional information, visit TiffanyGifts.co.uk.

Tiffany & Co., T&Co., Tiffany and HardWear are trademarks of Tiffany and Company and its affiliates.

Replica Jewelry firm Tiffany makes patchy progress

The high-end replica jewelry firm Tiffany is making “patchy” progress but it is not yet back to full health, according to one retail expert.

Better sales in Japan and China helped it to report a 1.3% rise in sales to $1.23bn between November and January.

It has struggled with sales in its home US market, particularly among the younger generation.

Sales at its New York store, close to Trump Towers, were hit by the extra security, which disrupted access.

The company said it saw customer traffic dip by about 14% in November and December. The flagship store accounts for a significant part of the group’s sales, sometimes up to 10%.

But it is thought that should improve now that President Donald Trump has moved to Washington, although Melania Trump and son Barron Trump still live there.

‘Old-world luxury’

Neil Saunders, managing director at Managing Director of GlobalData Retail says the company’s troubles range more widely than the flagship stores and lower tourist spend.

“Tiffany is a brand that is increasingly overlooked by American consumers, especially younger demographics, who see it is as old-world luxury.

“Just as was the case at the start of the year, Tiffany outlet is still failing to connect with many shoppers segments and continues to lose ground to rivals,” he says, adding that Europe was also a problem region for the company.

Christmas has also become less important for jewelry buying, a key driver for cheap Tiffany sales, a “distinctly unhelpful” trend, Mr Saunders says.

“While it remains the most important single period for purchasing, it accounts for a much smaller share of annual sales than it once did,” he says.

Lady Gaga starred in a Tiffany’s advert during the Superbowl

The company’s newly-installed interim chief executive, Michael Kowalski, remains positive:

“Despite macroeconomic and geopolitical challenges in the past year that we believe will continue in 2017, we strongly believe that Tiffany’s strategies are sound and that we have meaningful growth opportunities,” he said in a statement accompanying the results.

Net profit fell to $446m million in the quarter, compared with $464m the previous year.

Looking ahead, Mr Saunders believes the new management team need to bring about a “fundamental” change in products and approach to selling. He says the Superbowl advertising which highlighted Lady Gaga as the face of the brand was a good start in bringing a more contemporary feel to the firm.

But he says the company also needs to update the stores and get away from the wood lined walls and thick carpets that give the shops an old fashioned feel.

Four reasons Tiffany will continue to shine

Shares of Tiffany & Co., the American luxury jewelry retailer, could rise further as the company’s margins and earnings improve, according to Jefferies.

Tiffany shares have risen almost 15% this year.

“With a strong brand that has supported pricing power historically coupled with recent and future talent upgrades, we believe shares can still rise from here,” said a team of Jefferies analysts led by Randal J. Konik.

Their investment outlook was based on four catalysts.

Fashion jewelry comeback

Tiffany is succeeding in its efforts to revive customer interest in fashion replica jewelry.

“The reinvigoration of fashion jewelry is underway, visible to us (and consumers), and beginning to show in the numbers,” they said.

“Last quarter, fashion jewelry posted a modest increase year-over-year and sterling silver stabilized with sales up slightly due to the popularity of the Return to cheap Tiffany Love Collection.”

Tourism growth

Tourists have long been a major source of sales for Tiffany outlet, accounting for about 25% of total US sales and 40% of sales in its flagship New York store.

“While challenges exist on the tourism front, travel and spending data indicate trends are stabilizing or improving,” Jefferies said. “Total international passengers traveling to the US increased +1.0% y/y for the most recent fiscal quarter measured.”

Pricing power

Despite competition, Tiffany replica has built a strong brand with enough pricing power to protect margins.

“With a higher-income consumer that is particularly strong given the recent rise in equity markets and well-positioned with the potential for lower personal income taxes,” Jefferies said, “we believe TIF is one of a few retailers under our coverage with clear pricing power.”

Growing market share

Tiffany has grown its international market share, and looks set to maintain its growth.

“Tiffany has used its strong brand name to gain share in the market,” they said. “Given the market that Tiffany outlet operates in, along with a strong brand that affords significant pricing power, the company is not susceptible to Amazon or Walmart.”

Finally, Jefferies said Tiffany also trades below peers both on a P/E and EV/EBITDA basis.

The company is expected to release its next quarterly earnings report on Friday. Previously, it reported a worldwide drop in comparable store sales of 2%, owing to exchange rate effects, during the holiday season of the two months ending March 16, 2017.

Tiffany Markets Insider